please don’t sue me for using your slogan (‘Die Welt zu Gast bei Freunden’) in the headline of this post. We all know that it is one of the thousands of carefully staged trademarks surrounding this worldcup. However, I am still delighted by the mere fact that only American beer (what a fantastic choice!) is allowed to be poured out in all the World Cup Stadiums and in a ‘safe zone’ of a few kilometers around them…wonderful idea that paves the way into the very German heart..and protects all guests from the ridiculous idea that Germans have beer themselves. Please make sure with the appropriate measures that no non-German leaves the safe-zones and encounter German pubs!
Also, I am very sorry to hear that your serious attempt to trademark every possible word, saying, pun or picture related to the worldcup turned out to be unsuccessful. Protecting the term ‘World Champion’ (‘Weltmeister’) in German was certainly a great idea and should have proven successful. However, I REALLY have to admit that I am shocked to see how inventive many companies are in circumventing your well thought-through rules. One example..Emirates is the official airline sponsor of the cup, but due to the fact this airline has only landing rights on 5 airports in Germany they are simply not capable of shipping all the participating teams around the country. Which brings our Lufthansa in the game, who (how dare they) painted a better part of their fleet with a football-nose WITHOUT PAYING!
And, well…it is a shame for my country that a High German Court finally decided that a word like ‘Weltmeister’ is too common to be protected and therefore voids many of your expensive contracts with some advertisers. I certainly do hope that you and your fine lawyers find a quick way to prevent hazardous developments like ‘Weltmeisterbrötchen’ (‘World Champion’s Buns’) that are produced in some bakeries I’ve seen recently. Evil usually shows itself in small things first.
Please stay on the alert!
Your sincere supporter Maik
World Cups turn even me, a non-beer-liking person (Ok, that changed a bit in my time in Singapore thanks to YOU LEIF!) who is usually not even remotely touched by ANY development in the football world into someone who screams upon missed chances and waves around with the second beer of the evening (Yes, that IS a lot for me). Even plenty of women seem to be drawn to the TV sets (Hey, whatever you might say…it IS a fact that it is somewhat unusual..I have plenty of first-hand experience!). However, it is widely perceived that a female ‘Wow, that looked good!’ was not in fact related to a clever move in the game but to the awesome hairstyle of one of the players